Choice Hotels to add 11 properties in India by end-2020

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NEW DELHI: Hospitality chain Choice Hotels India plans to add 11 properties under the franchise model by end of 2020 in India, a top company official has said.

The company, which is a subsidiary of the US-based hospitality major Choice Hotels International, currently has 29 operating hotels in India.

“We will be opening 11 hotels in India by the end of 2020 under the franchise model. The upcoming hotels are under various stages of development,” Choice Hotels India CEO Vilas Pawar told .

The hotels will be present in locations including Port Blair, Gorakhpur, Ooty, Lucknow, Lakhimpur and Kochi among others, he added.

The company operates in India offering five brands — Sleep Inn, Comfort Inn, Quality Inn, Clarion and Ascend Collection, he added.

In reply to a question, Pawar said: “The hotels will be under Comfort Inn, Quality Inn and Clarion brands.”

On the investments that the company plans to make for the expansion, Pawar said: “As we follow the franchise model we don’t invest in the property. We invest in our distribution platforms, in our systems that deliver values and in training.”

The investments primarily go into making our brand visible and on brand promotion, he added.

On being asked the segment that the company targets, Pawar said the company is present in the mainly mid-scale segment.

“Going forward, we see great opportunities in India and we see great opportunities in the mid-scale segment,” he added.

Source: Press Trust of India